爱达荷州立大学中国学生学者联谊会

Chinese Association of Idaho State University (CAISU)

How to Define a ‘Viral’ Video?

For example, if I selected the videos with the most views of all time, then you’d see that 23 out of the top 25 videos were music videos and you’d also see “Luis Fonsi – Despacito ft. Daddy Yankee” at the top of the list with 6.1 billion views.To get more news about latest viral video, you can visit shine news official website.

But, what valuable lesson can marketers learn from that? Um, advertise on music videos by Latin artists?

Next, I realized that “views” is not an accurate measure of “virality,” at least not by itself.

For example, “views” can be bought. Now, I’m not just talking about purchasing views from a third party to artificially inflate your view count. I’m also talking about using advertising to promote your video.

Hey, this second option is perfectly legit – and YouTube encourages it in order to beef up its own advertising revenue.But, what helpful tip can marketers take away from that? Ah, only work with the 25 brands that have the biggest ad budgets?

Third, I figured out that “all time” is a problematic criteria.In July 2006, 63 million people worldwide visited YouTube, according to the first comScore data published about the video-sharing site.

Today, nearly 2 billion logged-in users visit YouTube each month. So, any list of the top viral videos of “all time” is going to be heavily tilted in favor of videos that were uploaded more recently.

So what’s the moral of that story?

Err, history doesn’t teach us any practical lessons that we can use today?

That’s why my list below of the top 25+ viral videos of all time excludes major label music videos. It also uses “engagements” – a combination of comments, shares, and likes – as well as “views” to ensure that videos have “gone viral” the old fashioned way: They’ve earned it.

And, although the very first video, “Me at the zoo,” was uploaded to YouTube on April 23, 2005, it wasn’t made public until May 29 of that year, which is the date the video-sharing site considers its birthday.

So, I selected two of the top viral videos from each year over 13 of the past 14 years to give marketers an idea of how viral videos have evolved and the process of “going viral” has mutated over time.Hopefully, this will provide marketers with more than 25 useful, valuable, and practical lessons that they can use this month, this week, today.

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