爱达荷州立大学中国学生学者联谊会

Chinese Association of Idaho State University (CAISU)

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What is experiential marketing? The short answer is, any advertisement that appeals to the emotions of a potential client or user. The exciting aspect of this is that it can easily be blended with new technologies and trends for mutual benefit! If you are a marketer, experiential advertising is one area you need to learn about and apply to your campaigns. It can be the difference between making the sale and watching a possible buyer pass up your store.

Experiential marketing can be used with social networking tools like Twitter. In fact, Twitter is a perfect platform for this type of advertising, because it owes its existence to the desire people have to share their stories with others. Imagine what could happen if they are sharing stories about your product! The potential for growth is huge.

The iPhone is another technological marvel that is becoming more social every day. The apps that users are constantly creating make for a personal experience - a foundation of experiential marketing! You want your targeted audience to feel as if the ad is directed straight at their personal needs. By using iPhone advertising apps, you can reach new people through one of their favorite accessories!

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