8. Customized Offerings

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You basically bid on keywords to enable your ad. to appear onAffiliate Bots ReviewGoogle's first page. So the keywords you choose have to be highly relevant to the subject of your site. A campaign managed correctly can be of great benefit to a website owner and in turn create many sales.

Banner Advertising is not as popular as it once was but is still worth giving serous consideration. Banners though have now moved on and can include animation and flash images. You would usually purchase a number of impressions with your banner being placed on specified sites or a network of sites.

Email Marketing is one of the most common forms of reaching your customers. Once a customer has opted in or subscribed to your newsletter you can contact them with pre-prepared messages using an autoresponder.

This is usually carried out by giving a mix of useful relevant content and the occasional promotion to create extra sales for your business.

Search Engine Optimisation or SEO is something you need to employ if you want to be picked up in the major search engines such as Google, Yahoo and Bing.

It is free to implement but you may need to hire a professional who specialises in SEO if you cannot implement yourself. It is without doubt one method you must use in your marketing mix.

Blog Marketing is getting a mention of your site or information related to your products and this can quickly scale up if you are able to effectively tap into the countless blogs that are being created everyday.

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