爱达荷州立大学中国学生学者联谊会

Chinese Association of Idaho State University (CAISU)

JACK CRUZ WORKS AS A trainer. And a stunt actor. And an investor. And a music promoter. Oh, and by day he's a product specialist in the tech industry. "I don't like monotony," says the 43-year-old in Austin, Texas. "I like changing my day up on a daily basis."Nootropic Powder

But how, exactly, does he do it? Sure, Cruz typically eats well, exercises regularly and tries to get sufficient sleep, and he's no stranger to coffee. But he has another tool in his toolkit that he finds makes a noticeable difference in his ability to efficiently and effectively conquer all manner of tasks: Alpha Brain, a supplement marketed to improve memory, focus and mental quickness.

"It's a necessity for me whether I'm talking about technology or music or investing or training someone – I need to be ready to go," Cruz says. "My brain needs to be available and I need to be 100 percent."Dallas Michael Cyr, a 41-year-old life coach and business mentor in San Diego, California, also says he experienced a mental improvement when he regularly took another product called Qualia Mind, which its makers say enhances focus, energy, mental clarity, memory and even creativity and mood. "One of the biggest things I noticed was it was much more difficult to be distracted," says Cyr, who took the supplements for about six months but felt their effects last longer. While he's naturally great at starting projects and tasks, the product allowed him to be a "great finisher" too, he says.

Alpha Brain and Qualia are among many increasingly buzzy nootropics, or any substances – be they as seemingly benign as a spice like turmeric, as familiar as a drug like caffeine or as potentially risky as a blend of ingredients sold online – that support cognitive functions like memory, focus and alertness.

"Everyone is feeling the pressure to produce, keep up and innovate – that is real," finds Revee "Ray" Barbour, a naturopathic doctor and life coach in Sacramento, California. "As they get older, people want to know, 'How can I integrate things into my daily lifestyle that are safe and effective?' I don't see that slowing down."

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