爱达荷州立大学中国学生学者联谊会

Chinese Association of Idaho State University (CAISU)


Some of us, even in the above nightmarish and yet SO common Superior Singing Method Review scenario... some of us have a god-given talent and our production quality is market-ready. Some of us - and we number in the tens of thousands, from among the millions of the rest of us - are ready for the big time, and people WOULD pay money to buy our music and they WOULD pay money to come to our gigs. OK. So... where are they.

The CHIEF among the many keys to commercial success of ANY venture or product is to have access to an audience. In online terms, let's call it traffic. Think of it as being able to fill a venue with punters who'll come from far and wide just to hear you perform. Having an audience is - if you know what you're doing - a nearly guaranteed way of generating incomes. This is because of the marketing phenomenon known as conversion. If you have 100 people and can convert 10 of them to buy something from you - you have a 10% conversion rate. This applies to both the online and offline worlds.

The NEXT key is having the product right. The right music for the right crowd. Music is most certainly a part of your product. For most artists, it's the ONLY part. But there's also merchandising - stuff like T-shirts, mugs, posters... heck, even album pre-sales. ANOTHER hugely important key is organization. Doing the above in a way that still leaves you time to actually do the gig, eat, sleep and be merry. That sort of thing. And not just doing it, but also doing it WELL. You can outsource this sort of thing, or you can do it yourself. Maybe.

Let us leave the nitty gritty of all that for another time and here let's only have a look at the different WAYS of promoting and monetizing dontcha just love marketers. your act, along with their respective merits and demerits. So, what are the ways in which indies can make ends meet. Here are just a few of the most common methods bandied about out there. Each of them most certainly worked at least once for someone. And who knows some of them may still do the trick for someone in the future.

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