Why Kanye West's Yeezy basketball shoes

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Why Kanye West's Yeezy basketball shoes

Kanye West's foray into producing basketball shoes for NBA athletes has hit an obstacle that may be difficult to maneuver around in time for the 2018-19 season.
According to ESPN, West's shoe, which will be the basketball version of the popular "Yeezy," would be banned in its current form by the NBA because of the shining reflective-material heel. The NBA could potentially find the shoes in violation of the NBA's footwear color restrictions, particularly because of the distraction it could cause for in-arena spectators and television viewers, ESPN reports.buy Yeezy 700 Static Outlet with best price
The NBA has previously balked at allowing players to wear reflective material on shoes, so in an offseason that has seen a tightening of the rules with regards to what can and can't be worn on the court, it seems unlikely the Yeezy basketball shoes will be pushed through without some minor tweaks.
Alternate versions of the sneaker that don't feature a reflective material on the Yeezy's could be a go. ESPN reports that West's basketball shoe hasn't yet been received or reviewed by the league, but a non-reflective Yeezy "would likely be approved."
From the retailer point of view, we aren’t being allocated the product. It’s exclusive to Adidas. Brands want to capitalize on making their margins and go direct to consumer. This is a profit initiative. From the sneaker consumer’s point of view, it’s an easy sell because it’s all white. This probably wouldn’t work if it was any other colorway, but this is for the everyday consumer. Adidas has been doing this Yeezy exercise for three years now so maybe this is an exit strategy for this style. Maybe they are trying to capitalize on this style, generate revenue and put it to sleep.