Tips For Video Email Marketing

[Hadriel Sam]

There is increasing interest on the part of marketers to make    Motioney Review  greater use of this marketing tactic. In a recent study of small and mid-sized businesses, REELSEO found that about 80% of those surveyed will use video e-mail marketing in 2010. Further, of those surveyed, 64% said they expect video-email marketing to produce a significant increase in conversion rates. In another study (by GetResponse) more than half of the internet marketers surveyed said they believe the greatest benefit of video e-mail marketing is increased click-through and conversion rates.

There are several basic considerations before you decide if you should use video e-mail marketing.

1. High Quality Video Only Video clips are a high-impact and highly memorable impression of you and your business or organization. A boring or low-quality video makes you and your organization appear to be doing things without adequate planning and forethought. This kind of negative impression on potential customers or clients can do more harm than good. If you cannot produce a video that will represent you and your organization in a good light, you probably should not use video e-mail marketing yet.

Right Format and Encoding It is important to use the latest and greatest video file formats for your video e-mail marketing. You also need to encode the video file correctly. As you undoubtedly know, it is very frustrating to try to view a video clip and discover that it cannot be downloaded or it cannot be viewed on your equipment. Using outdated file formats or the wrong codes can make your organization seem to be out of touch with advancing technology. This might mean you will need to get some professional help to format and code your video correctly before you attach it to an e-mail or embed it in an e-mail.

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