The 3 Critical Phases of a Content Marketing Program

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Writing articles that conspicuously include a link to your website7 Minutes Daily Profits Review and a detailed description of what it offers is an excellent place to start. These articles should be loaded with keywords matching the content of your website. Every website has a theme, and every theme has certain keywords that are descriptive of it. For example, if you're selling bed sheet sets on your website, keywords (or phrases) would include: bedding, sheet sets, king size sheets, queen size sheets and bed sheets. You could have a very lengthy list of keywords, and you should be sure to use any that may be applicable. It's these keywords that the search engines use to identify possible matches to a shopper's search inquiry. The more keywords you use, the better your chances of the search engines returning your site among those they display.

You'll want to get these keyword articles published in online magazines or general article sites that are well known and have a lot of exposure. Just like selling on a well known site like eBay gets your inventory in front of shoppers by virtue of eBay's reputation, getting an article published on a well known publishing site is a good way to get your website address in front of people searching for what your website offers. Use the publisher's notoriety to get people to see your article, let your article get them to your website. Be sure your address is a link directly to your website, and you're only one short step away from directing that traffic directly to your site.

Pay Per Click (PPC) advertising is another more direct, and costly, method of driving traffic to your site. Here you establish an account with an online advertising service like Google AdWords. You design the ad you want to display. The ad will include a link to your site and a list of all the keywords pertinent to your site. The keywords will determine which sites are the best matches in the search results. When your ad appears somewhere in the search results, it's called an impression. Each time a browser (potential customer) clicks on that impression, they go right to your site. While that click may or may not result in a sale, it will definitely result in a fee you'll have to pay the advertising service. How much you're willing to pay them for each of those clicks determines how far up on the search results your ad appears. It's basically a bribe to the search engines to get your ad posted in a more visible place to attract more potential customers.

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