Online Marketing - Sell More When Buyers Are Truly Desperate

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To create information products, online marketers have to identify buyers The CB Passive Income Review  who really, really want a solution to their problems. They are the folks who will pay because their need is great.

By way of analogy, think of what happens when you get a headache at a busy airport. You know that a simple headache pain reliever costs a few pennies for each capsule at your home drugstore. When you are waiting to get on a plane, you might be willing to pay several dollars for a small bottle of that same pain reliever.

Alternatively think of what happens when you get a flat tire. You're tired, cold, hungry and scared. How much will you pay someone to change your tire...especially if your spare has gone flat?

Service professionals often don't recognize desperation among their own clients. For instance, my neighbor wants to promote her new business as a private shopper to executive women. At first, she was afraid her service would be considered a luxury in a tough economy.

But when she did some research, she realized some buyers were truly desperate. One potential client had held a high-powered job for ten years. Now downsized, she needed a new wardrobe for interviews. She had no idea where to shop, let alone how to save money. Another potential client needed a special outfit for a talk she was asked to give at the last minute. Still another needed to look great for the wedding of a son who was marrying into a wealthy family.

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