LINE Introduces New Advertising Option LINE Check-in for LINE Sales Promotion

[freemexy]

Over the last few years, the increasing popularity of smart devices has caused the distribution and retail industries to shift away from paper and other traditional media to digital. Consequently, point of purchase (POP) advertising, posters, and other in-store marketing mediums have also dwindled and reduced the options available to manufacturers for reaching customers. advertising promotion
Against this backdrop, LINE is launching LINE Check-in as an additional option under LINE Sales Promotion, enabling distribution and retail companies with brick-and-mortar stores to promote their campaigns and send information to in-store LINE users in real time. Utilizing LINE Beacons*1 set up around a store, retailers can send these visiting LINE users exclusive campaign information through their store's official LINE account. Campaigns themselves will be run on the LINE Instant Win platform, which allows users to enter campaigns and instantly receive incentives or prizes by simply visiting a store. A post will also be shared on their Timeline the moment they enter the campaign,*2 further raising awareness among other LINE users who have not yet visited the store.
Companies who leverage LINE Check-in will be able to tap into the LINE app's user base of 79 million MAU*3 to continuously promote store visits and run large-scale in-store advertisements unrestrained by POP and posters.
As the first campaign to use LINE Check-in, users will be given the chance to win LINE Points or coupons for the popular Black Thunder chocolate when they visit any of Lawson's 13,400 stores nationwide (excludes Lawson Store 100 and other select stores). When visiting a participating store, LINE users can enter the campaign via a message sent from Lawson's official LINE account.
Apart from this latest endeavor, Lawson has already been actively using the LINE app for sending out information and promotional activities, including setting up LINE@ business accounts for its stores all over Japan. Also, from January 15 – 31, Lawson and LINE teamed up to conduct a proof of concept at all Lawson stores in the city of Fukuoka for an in-store sales promotion campaign that utilized LINE Wallet.