爱达荷州立大学中国学生学者联谊会

Chinese Association of Idaho State University (CAISU)

GoogleAdwords is targeted at companies that have local, national, and international clients, while Adwords Express focuses sole and exclusively on local businesses.

Adwords management is done autonomously, having full control of the campaign, that is, through Adwords you can, among other actions, create ads, assign a daily budget to the campaign and determine the maximum amount that we are willing to spend per click (maximum CPC). On the contrary, the ads that are carried out through Adwords Express have managed automatically, where we can only do the following:

Choose
a online advertisement.
Choose a company category.
Select search phrases related to our business.
Another of the differences between Adwords and Adwords Express and that I particularly like is that with Adwords Express it is not necessary to have a website to Advertise online, create an account in Google Plus or Google Maps.

The AdWords Express ads are shown in search results and Google Maps with a blue badge,

In terms of geographical orientation, Adwords Express limits its ads to a radius between 24 and 64 km, while both advertising programs do allow mobile advertising.

Now that the term SOLOMON (Social + Location and Mobile) is in vogue, Google Adwords Express ads are an option to advertisement especially for those small businesses that want to advertise on the Internet but do not have time to manage their online campaigns. It is Also an advantage for them to know that they only pay for each click they make on the ads, knowing at all times the cost of the investment.

Know More : Google adwords express

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