Glasses can have a markup of 1,000%

[freemexy]

Glasses can have a markup of 1,000%
Designer frames can cost upward of $400, Fake Ray Ban Sunglasses while standard glasses from a company like Pearle Vision can start at around $80. In recent years, the eyewear startup Warby Parker has stepped into the picture, providing an affordable, attractive solution for shoppers, but glasses from Warby Parker still start at $95.

These prices, it turns out, are marked up. Way up.

This week, the Los Angeles Times spoke with two former executives of LensCrafters: Charles Dahan and E. Dean Butler, who founded LensCrafters in 1983. Both admitted that today, glasses are marked up nearly 1,000 percent.

“You can get amazingly good frames, with a Warby Parker level of quality, for $4 to $8,” said Butler. “For $15, you can get designer-quality frames, like what you’d get from Prada.
Butler added that shoppers could get “absolutely first-quality lenses for $1.25 apiece.” When hearing that some glasses sell for $800 in the US, he laughed. “I know. It’s ridiculous. It’s a complete rip-off.”