3D renders bring this New York digital design fair to life

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New York City’s annual design festival, NYCxDesign may officially be postponed until October, but for the online design magazine Sight Unseen, which has championed emerging design since it was established in 2009, the underlying uncertainty of present times propelled founders Jill Singer and Monica Khemsurov to press on with organising their annual showcase Sight Unseen Offsite, at its regularly scheduled time.
Launching this week, Sight Unseen Offsite’s very first digital design fair, which the duo have christened Offsite Online, showcases a varied selection of 60 designers and brands bringing new furniture and objects to the web-based exhibition.To get more news about design rendering services, you can visit https://www.3drenderingltd.com official website.

‘We considered postponing the fair until the fall, but there’s still so much uncertainty about when we’ll be able to resume something close to normal life. Even if we are allowed to gather in groups in September or October, will we want to? It’s impossible to say,’ explains Khemsurov. ‘While we may have some version of a physical Offsite show in the fall, we knew we couldn’t count on that’.
The team had the designer’s position at the forefront of the decision too – ‘we also knew that we had a community of designers out there who were frustrated, confused, and maybe a little bit scared about how to operate under these circumstances — many of them had already put time, energy, and financial investment into their 2020 collections, and suddenly found themselves with no design fairs or stores through which to disseminate them,’ says Khemsurov.

She continues, ‘rather than back away and hibernate for a year, we wanted to help facilitate a solution. Taking our fair online — the next best thing to a physical show — was a way of rallying everyone together and trying to create a collective impact.’

The decision to move the physical fair online and harness the power of its global audience came swiftly, and the resulting showcase succinctly reflects the individuality, creativity and excitement that Sight Unseen’s curatorial eye is known for.