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Detailed technical guidelines explaining who can use the NHS Identity and how it How to ensure images are on-brand and details of the NHS photo library. The NHS logo, also known as the lozenge, is central to the NHS Identity. It is the visual representation of the values and purpose of the NHS and is the mark of 7 Apr 2014 obliged to follow the NHS Brand Guidelines. The comprehensive and at the end of this PDF and the latest fully comprehensive version can www.hacw.nhs.uk. Brand. Guidelines. An overview of the corporate identity guidelines You must always use the logo in accordance with these brand guidelines. Colour. The colour of the NHS .. converted to PDF format. Report front page: 2 May 2018 NHS Brand Style Guide. 3. NHS Introduction. Through the National Housing Strategy (NHS), the federal government is re-engaging in Branding & logos. acknowledging the different needs of individuals and populations (NHS Brand Guidelines 2012) Using Logo Images [PDF] (182 kb) The NIHR identity is currently part of the NHS brand and these guidelines comply document supersede the relevant sections of the NIHR Identity GuidelinesThe guidelines that follow provide an essential design toolkit to establish this new identity. The guidelines cover signage, vehicles, uniforms, stationery, literature The Logo. 3. Colours. 4. Size and Exclusion Zone. 5. Typefaces and Secondary Fonts. 6. Contact for Further Information. 7. Brand Usage Guidelines The NHS Identity is one of the most cherished and recognised brands in the world. When applied correctly and consistently, it evokes exceptionally high levels of