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2 Jan 2019 Determining how closely you are following landing page best practices can be troubling at times since the Google landing page guidelines are 16 May 2018 If you claim to have content about “landing page guidelines,” a user should be able to find content about “landing page guidelines” easily. What Google says: Make sure your landing page is directly relevant to your ad text and keywords. Provide useful information on your landing page about whatever you're advertising. 5 Jul 2018 Landing pages may have different goals and contents but the AdWords landing page guidelines should apply to all landing pages. Google You need high-quality landing pages to optimize conversion rates, and highly relevant pages will also lower your conversion costs. The most important quality of an optimized landing page is relevance: Just as your ad text should be relevant to your keyword, your landing page should be relevant to your Google ad. 6 Nov 2015 Hi Roger,. Welcome to the forum Smiley Happy. The link which you have given in your post is the correct link depicting all the policies which are considered Official guide to optimizing landing pages for digital marketers. Why: Paying attention to small details and following guidelines can make a big difference in 23 Nov 2018 Learn nine guidelines for creating high-quality PPC landing pages that will drive more conversions through your AdWords account. Instructions. Offer relevant, useful and original content. Make sure your landing page is directly relevant to your ad text and keyword. Promote transparency and foster trustworthiness on your site. Make mobile and computer navigation easy. Decrease your landing page loading time. Make your site fast. 21 Sep 2017 The Secret Behind Google Landing Page Conversions. A landing page The advertisement created should match set guidelines. The landing2 Jan 2019 Maximize your Google AdWords landing page and ROI using the 2 case studies and tips in this article.