Basic logo style guide

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Learn how to build a brand style guide that will keep everyone on the same your outline (which will likely become your TOC) should include these basic items:. May 29, 2013 For those of you who don't know: a style guide outlines your brand ID. Purpose began to establish a simple brand story – we proposed that Sep 17, 2018 Spotify's style guide might appear simple and green, but there's more to the brand than just a lime green circle. Spotify's color palette includes All good brands have a great style guide. Creating a simple booklet that catalogues the specific colors, type, logos, imagery, patterns, taglines, etc. of a brand A brand style guide takes the heart and soul of your brand and translates it into No matter how simple or complex your typography scheme is, make sure it's Mar 17, 2017 Put another way, your brand style guide will be the be all, end all of how easy, simple, but, above all else, very effective one-page brand styleA brand style guide can help you streamline your brand, ensuring that your brand is presented consistently across a myriad of media. Apr 10, 2017 Here are Trillion's recommended minimum requirements for a basic brand guide: Color palette specifications (spot colors, CMYK print values, digital screen values) Logo usage and safe area. Font usage (headlines, subheads and body text) Here's what a simple brand style guide should include: Logo. All versions that are acceptable. Color. Swatches of your logo colors and complementary brand colors referenced by HEX numbers. Typography. Your logo fonts and any other fonts that can be used on your website, printed materials, etc. Imagery.