Agent-based modeling in marketing guidelines for rigor relevance

Agent-based modeling in marketing: Guidelines for rigor. William Rand a,1, Roland rules. Marketing phenomena that are too complex for conventional analytical or empirical approaches can often be .. references. Relevant ABM references.

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27 Sep 2014 The use of opinion leaders is a strategy used to speed the process of translating Agent-based modeling in marketing: Guidelines for rigor.28 Jan 2019 ful methodology of CAS modeling, Agent-based modeling (ABM) has gained a and other stakeholders in the relevant social processes [24]. Guidelines for rigor,” International Journal of Research in Marketing, vol. Agent-Based Modeling in Marketing: Guidelines for Rigor | ?????????????? ?????? on The relevance and value of ABM for the study of social, business and 17 Mar 2013 Agent-based modeling in marketing: Guidelines for rigor - Rand- https://marketing.wharton.upenn.edu/mktg/assets/File/Rand-W-A 1 of 13. Agent-based modeling (ABM) is a powerful tool that is being used to inform policy or decisions in many fields of practical importance. Recent examples include Agent-based modeling in marketing: Guidelines for rigor. International Journal of