Chinese Association of Idaho State University (CAISU)
The trend of word of mouth advertising seems to achieve more trust than the advertisement descriptions by the companies through the website.
Your audience reach become wider when you get more likes and shares on your web page and many become your customers.Thus, integrating the social media marketing strategies into your search engine optimization strategy is crucial to gain the desired results.
Today the digital marketers are being attracted to the media advertising due to the shift in the behaviors of the consumers. The recent survey reveals that a good percentage of consumers spend at least 40 minutes a day on a well known social media platform like twitter and face book. And 10% of the total internet users spent time on social media sites. It gives a clear potential market gain to the internet marketers that social media can offer.So if you are not utilizing this platform to market your brand, your competitors are probably taking these advanced steps to larger their market. It is better and essential to execute the following to leverage on social media promotion to your business gain.
Define measurable goals for your businessConnect your social media advertising with your search engine optimization strategy to promote your results and efforts.Identify the behavior of your potential customer, activities and needs by utilizing the SEO analytics. This will give an idea what strategy you should use in social media campaign and its potential effectiveness.